Creative Director

About

Brian Tafel is a Creative Director and Designer from New York City.

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I’m a senior creative director and designer from Brooklyn. I have a healthy obsession with the visual world, be that a beautifully made object, or a carefully crafted brand image. I've always believed that people can tell when something is made with care and with their time in mind.

I’m listed in the 100 Book, compiling the 100 most exciting practicing designers. My work has also been recognized by Art Directors Club, The One Show, D&AD, Type Directors Club and the Smarties awards.

I’ve lived and worked in Prague, London, Chicago, Boston, and NYC. I’ve lead global ad campaigns, been the global creative director for iconic brands, and led teams across multiple agencies and multiple time zones simultaneously. I’ve done it all—even conceptualizing and creating a pilot for a show which is now part of X-Games.

At the ripe age of 25 we shot Generation Freestyle. We attracted the biggest names in freestyle sports, as well as Mix Master Mike.

I’ve become a skill hoarder out of necessity. You have to thoroughly understand a client’s business and their fanbase in order to meet them on their own turf—intellectually, culturally, geographically and digitally. As such I know an awful lot about a variety of industries, and I’ve made cultural product in every medium I could get my hands on: product design, platform design, TV spots, social media campaigns, branded experiences, editorial and native advertising, apps, retail space activation and feature films.

My business philosophy is pretty simple. I believe memorable solutions rely on relevance. In order to break through we have to be part of the right conversation, in the right channel at the right time. Regardless of industry or medium, we have to fish where the fish are.

When I'm not working, I have a borderline unhealthy obsession with skiing, surfing, heirloom tomatoes and dogs…because dogs are the fucking best.

CV available upon request.

Awards & recognition :

100 Show — American Center for Design
The One Show
Art Director’s Club Annual
D&AD Annual
Smarties Awards — Gold

CLIENTS :

Lincoln
Levis
Microsoft
Audi
IBM
NBC
Samsung
HUMMER
Delta
Bacardi
Blue Cross Blue Shield
Pontiac
Mini
Kia
Harley Davidson
P&G
Nintendo
BBC
TATE Museum
MTV
Natural Resources Defense Council
International Fund for Animal Welfare
NHMLA / La Brea Tar Pits
Showtime
Citi
Napster
Share Our Strength
NY Democratic Party
CareerBuilder
Golf Channel
Heinz
MAC Cosmetics
NY Times
Macy's
Lance Armstrong Foundation
Polaroid
BestBuy