The Lincoln Motor Company
We started with an unsexy brief to make films about vehicle features on a limited budget. The result became the highest performing spots in the agency's relationship with Lincoln, running for a full year, including during the Olympic Winter Games in PyeongChang.
Lincoln MKX Features
Lincoln MKC Features
The first Lincoln spots designed to run as short omni-channel films. The films do heavy lifting about specific features on the MKX and MKC, with each feature working as stackable content for life online.
Individual feature films were delivered straight from Google search results, and ad tracking delivered relevant supporting content on lincoln.com as follow-up on engagement.
Both films were supported by banner campaigns, driving to supporting feature pages for each corresponding vehicle.