Creative Director
 The idea behind the Napster campaign was simple. Napster forever changed the definition of “pirate,” so we decided to own it.

Napster

 The idea behind the Napster campaign was simple. Napster forever changed the definition of “pirate,” so we decided to own it.

The idea behind the Napster campaign was simple. Napster forever changed the definition of “pirate,” so we decided to own it.

 We stuck with a black and white theme, using the Napster head as a reborn Jolly Roger, while sonic patterns reinforced the nature of the service.

We stuck with a black and white theme, using the Napster head as a reborn Jolly Roger, while sonic patterns reinforced the nature of the service.

Napster TV

A series of "pirate" TV spots aired nationally, with a glitchy broadcast and hypnotic voiceover.

 As part of the work, I created a custom typeface for Napster. Napster Kraftwerk is an interpretation of Chank’s Kraftwerk font, edited for global regions and our specific media placements.

As part of the work, I created a custom typeface for Napster. Napster Kraftwerk is an interpretation of Chank’s Kraftwerk font, edited for global regions and our specific media placements.

OOH

OOH

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napster_ooh.jpg
PRINT

PRINT

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PR, DM & SWAG

PR, DM & SWAG

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