https://www.briantafel.com/work daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1521069747814-96PQUFETFA6LA9DJMQLB/Asset+3%402x.jpg Work - A More Relevant Build & Price 95% of all Lincoln buyers purchase their vehicle from current dealer inventory. So the existing build and price tool didn't serve the needs or behaviors of customers. Our integrated browse and build platform reduces the distance between exploration and purchase by connecting you to existing nearby inventory as you explore the vehicle. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1520875539791-NVW8YD4GHFNLI4E3O2D3/Sonic_Sea_Blue_Whale_off_coast_of_San_Diego_Howard_Hall.jpg Work - SONIC SEA, A FEATURE FILM https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1520375540337-97ZUV0XBDS754HQZRLN4/Microsoft+Surface+3D+v7.jpg Work I was Creative Director on Microsoft digital and social for 4 business groups globally. Part of that was raising the profile of the Microsoft App Store. We created this animated piece which ran as TV, YouTube preroll and social placements. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1528561742857-734AJJRB6AZ2VW8IM47N/Waterless+Keyframe+Clean.jpg Work In order to achieve a sustainable manufacturing process, Levis launched a line of jeans which uses 96% less water to manufacture. The line is aptly named Levis Water<Less. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1520381260249-1XF4VHJJ6704YT03H5KF/La+Brea+Keyframe.jpg Work The Natural History Museum of L.A. and La Brea Tar Pits came to us for an awareness campaign to drive family traffic to the museums. We decided to focus on local L.A. personalities to both drive earned awareness of the museums, but also to emphasize the local importance of both institutions to citizens of all stripes. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1528566414834-O25CSRUGK3TPTQ0L6XXJ/Hummer.jpg Work As part of a model year closeout campaign, we created a series of spots and print ads for the HUMMER H3. The TV spots encouraged people to tap their inner self—be bigger, be better, and drive a HUMMER. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1521068898650-LV0QF7B80HI3F3M87J5H/Dizzy.jpg Work eMusic is one of the oldest legal music streaming companies still around today. They have a robust editorial department and a deep library spanning hundreds of genres and sub-genres. But over time, this legacy content made for a rather confusing entanglement of user experiences. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1520544693266-OWBE82867HGD43ZJX8TT/01_napster_outdoor_1.jpg Work The idea behind the Napster campaign was simple. Napster forever changed the definition of “pirate,” so we decided to own it. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1521133376558-5Y0SCIS2KRMAWK1JL2IU/Lincoln+Way+in+iPhone+X+Tall.jpg Work Now the number 1 automotive app on the App Store. Working with Ford, we helped implement a suite of services geared towards Lincoln owners called The Lincoln Way. It's your dashboard for the Lincoln experience, whether you own your Lincoln or are just using one temporarily. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1521181970679-0ULION5D1TD57T3HABZB/Levis+Keyframe.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1546890610308-WAL91XV9Y59MZF8O20V0/2000-audi-tt_coupe-image-001-1600.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1528755081514-V2JAFU2XAEA8XNI5U37F/Logo+Sheet.png Work - There's more I’ve worked with quite a few clients. If you need to see additional work, please drop me a note. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1547755390857-MCC35Q3C34HZRKPSCI0C/DSCA+Flag+Comp+2.jpg Work In 2016 I began a meaningful side project. I started a company with a handful of partners from diverse disciplines to build a modern alpine town in Lake Tahoe, in an area called Donner Summit. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1547754533078-LC3Y21KAS7OZAXRHPW30/Black+phone+and+rings+zoom.jpg Work Audi Six Second Showroom. Case study coming soon… https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1547843160779-3EK5DEU0ZSMQMO768ZQ5/NY+Dems+Black%401.5x.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1549924246625-NKI5IP6AFDFS6L5ZEEU9/MKX+Keyframe.jpg Work - The Lincoln Motor Company We started with an unsexy brief to make films about vehicle features on a limited budget. The result became the highest performing spots in the agency's relationship with Lincoln, running for a full year, including during the Olympic Winter Games in PyeongChang. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1522793733204-V6YXARG5CGQF52FXF87K/Masters+Clubhouse+extended.jpg Work The Masters is an event like no other, and so required a viewing experience unlike any other. Working with Augusta National, we created a mobile and web experience that rivaled the in-person experience of being at The Masters. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1552525636782-0ACPYV6QOTM1M7NTB9JH/42BELOW+Thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1552534665476-BEIBQ09FO5SIQY7WOQDY/IBM+2000+Thumb.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1552535231043-G8N10BX157FL3M58HKAP/IBM+2001+Thumb+2.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619466146472-K6RTRLKWLMRAQHGRY702/Event-1.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620238787727-ATF10MFUY0YU0LDE7V4C/Lincoln%2BWay%2Bin%2BiPhone%2BX%2BTall.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620667406321-07FIMLIEGLWOZ0IY2GU5/MKX_LongForm-key+image.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620680086644-DN1AS872F9THBRTH0WT7/Napster+thumb.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620691898161-0PFT8PR8YSSG9CJNLJGU/Levis%2BKeyframe.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620692810436-6O3GZ36CFR6MP7VIRLRO/Artboard%2B1%2Bcopy%2B3.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620759029026-XTWAFC7SD5FAH65YNB8M/Masters%2BClubhouse%2Bextended.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1621535160162-JAOGW19TRRHMAS1ZDE6G/VCEC-ICD-BG-clean.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1646767191096-B4L4YFNZ9ZCJKF1YLJK1/IBM_Brand_ID-1.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1646767191096-B4L4YFNZ9ZCJKF1YLJK1/IBM_Brand_ID-1.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1672686087242-UOTKI5JKQ61SX613TB7L/Screen+Shot+2023-01-02+at+2.01.10+PM.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1737437737099-HKXZG6V3YD0CNA2LQDLL/gallery-4-3.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1737442371034-YPKV7OEREJH5NODNOB79/03-Watson-Orchestrate-2.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1737442919980-JKD58QY352A7RB0OW5A7/2023_09_11_slowell_ai_academy_dg_0363-sm-crop.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1737446574083-I4G0UNTWI4A8P9VTR2TN/20240913_tprior_natwest_day3_th_1194-sm.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1737447547353-7CPV0KL08NF17YHQPVA2/watsonx-keyframe.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1737449178452-O24GPAKBG7TDEYH3AQ1J/2021_08_18_IBM_Z_MANUFACTURING_0443_FNL-sm2.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1737493386422-T2R1YPAQ9DQWKY9ANZGN/241216_IBM_Granite_Final_ProRes422-keyframe.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1737604945868-UN8HUN31NGEONHKW5MGP/GettyImages-1085669528-BW2.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620753802611-YIRB34TQVQC2ZSG4JI5G/Masters%2BClubhouse%2Bextended.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620758690133-5Z13F250R2L7ZZPEFGRZ/IBM+Watson+logotype.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620757527143-CUU1L5F6R9WGCKKVKOOR/03.jpg Work - Make it stand out Shot-tracking course-wide with accurate ball flight vectors and 10 second latency. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620757608148-9RA5PII6FWQHESDAF45G/07.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620757687857-J3T9HAHY11NOD1XIMTDH/02.jpg Work - Make it stand out Customized video feeds allow you to follow your favorite player’s group on every hole, from the beginning of the tournament to the end. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620757724000-PUNEAGNLEC6A52G588XP/08.jpg Work - Make it stand out Even within highlights sections, the focus is on the game, allowing you to browse while watching every stroke. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620757741294-MYECLUX43TTLOQCQC85W/11.jpg Work - Make it stand out A news feed shows breaking news from across the tournament, including rich infographics, stunning photography and video from the day’s events. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620757770127-SLATX3N3I22LRGOODFZ2/04.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1620757788504-H2F90N5IMBI3WWIAUK1K/05.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619391326575-YMBO54A2JESVRAAN9A4U/IBM+Watson+Health+logotype.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1618971116737-FNLNEICZTCY79TBON2MU/Image+1.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1618971158745-6CFBTHW6TPT12QG7QN9D/Image+2.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1618971195946-46CWLTPCG9ZYJLWFX57I/Image+3.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1618971222230-YKEMJLISJ547S731S4WF/Image+4.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619132778853-YTLLMEG1XZX5WKMBBHVF/WH-Hardin-clip_2.gif Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1618884901488-CN6OX422EZNBLCDSSZUH/Heart-Dots-Output-sm.gif Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1618974130237-PRO7WCP6ARJ5N5PT1SDJ/Dot+graphics.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1618884962818-T4L0V77JSD3VDLL35VHT/Interoperability-WH-3D-small.png Work Interoperability https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619030149450-GTWJZFA32WR2ZBTKAGJD/WH_Augmentation.gif Work Augmentation https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619134839435-A1Q05B40AU7H6K1BQ0GD/Productive-picto.png Work Productive pictograms https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619469600884-GW3XYU9BSLP42JCZT7T3/Expressive-picto-2.png Work Expressive pictograms https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619135110774-G0H2TFDWP7B5RNIJW49W/App-icons.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619401139631-KBRWYPQ9TKTKFZR231MN/DHP-in-situ-sm.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619135194078-KPQ51WYOEG25ZOPHOY1M/iphone-apps.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619139841600-1TFKAUEI9VRX07J5O7A8/Eye.gif Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619197901520-8VQBB276FGGGC04TRYFK/illustration-2.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619399731323-M383COG9PUCHDUME5WUY/Illustration+2-2.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619197991733-CFJCGM14G35RVJGEA5C4/illustration-6.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619197961513-ONP9L3ED0X52TMRMMM6P/illustration-4.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619197970193-H3KLN6OML9BMLC8DE1HN/illustration-5.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619198036281-QV27IRSEVZ31RH3IQWHB/illustration-7.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619198058766-MNXXXT709264FLRK1GPE/ICD-Animation-Reporting-Analytics.gif Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619202538555-VUODXP4CEBEEFYLUZYKB/WH_BTW_03_1.gif Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619400609930-QZWH3FTG71P7VG0W9HQP/infographics-1.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619138582315-59KZSFY0R2K9859BKB98/WH_Volumetric_Line_Productive_00_1.gif Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619136210690-CSVFQOOE8LFTNRBL9KKC/infographics-3.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619136442764-T1MASSWLICHVQFSGJT1B/Radial-Expressive-Web-2.gif Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/65477622-22bf-48f1-b1d1-fcca6eafca66/WH+Product%E2%80%94iConnect+Access.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619464351775-USO6BFXE69WGR7HHFTYA/Event-1.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619464401207-TE8BQBKOMZMCWHYPZZW4/Event-2.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619464412182-QW3N83GRY94HDYBHWMCY/Event-3.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1619465144761-5WL69WUAVROUQLX5GYMF/Watson+Health+Publication+System.png Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1621345846229-CYASA4XMROGZUUP2DK1Q/Payer+CEC+Rainbow+Chart.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1621346285063-S8281DJT2PZQS6J5OCIX/Life+Sciences+Integration.jpg Work https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1622570269587-TWLL0HIS9IS8DGKBR9QB/infograms_R1.GIF Work - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/5ce4a2de-5da2-4eaf-9091-687815648b8d/Granite+wordmark.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.briantafel.com/territory daily 0.75 2019-03-11 https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1550019405101-84B90D2VQGUBCAOC9KVA/Territory+Logo+Keyframe+1.jpg Territory - Signage at The Breakers, Bolinas, CA. Territory is a design-focused adventure club with global ambitions. I’ve sat on the board since 2016, advising them about the business model, strategy, naming, design direction and go-to-market plan. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1550019405101-84B90D2VQGUBCAOC9KVA/Territory+Logo+Keyframe+1.jpg Territory - Signage at The Breakers, Bolinas, CA. Territory is a design-focused adventure club with global ambitions. I’ve sat on the board since 2016, advising them about the business model, strategy, naming, design direction and go-to-market plan. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1550184756939-LFT8XMGNJWA8U9ES5TUP/light-timber-floors-white-painted-mdf-shelving-and-cabinets-as-well-as-black-metal-accents-give-the-home-a-clean-and-contemporary-appearance.jpg Territory Each development consists of 20+ modern, minimalist cabins between 800 and 1200 square feet, with shared amenities and community buildings throughout. The settings are extraordinary locations associated with exploration and adventure. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1550181643650-79I7P7XBEFQWCW8NW0TK/Territory-Pillars-sm.jpg Territory - territory pillars There are four elements central to each development; nature, adventure, community and design. We needed a name which spoke to all of these equally. https://images.squarespace-cdn.com/content/v1/5a95d39785ede1db58edb07a/1550185525883-KWNPSBSKBRZ537XYN9LG/Territory-Naming-Rationale-sm.jpg Territory - The name Territory elicits a range of emotions and connotations which align with the core brand pillars. It has romantic overtones related to travel and exploration. It speaks as much to getting lost as it does to a process of discovery (personal, spiritual, geographical). 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