Creative Director
 Now the number 1 automotive app on the App Store. Working with Ford, we helped implement a suite of services geared towards Lincoln owners called  The Lincoln Way . It's your dashboard for the Lincoln experience, whether you own your Lincoln or are just using one temporarily.

The Lincoln Way

 Now the number 1 automotive app on the App Store. Working with Ford, we helped implement a suite of services geared towards Lincoln owners called  The Lincoln Way . It's your dashboard for the Lincoln experience, whether you own your Lincoln or are just using one temporarily.

Now the number 1 automotive app on the App Store. Working with Ford, we helped implement a suite of services geared towards Lincoln owners called The Lincoln Way. It's your dashboard for the Lincoln experience, whether you own your Lincoln or are just using one temporarily.

The Lincoln Way App

 The app enables control of your vehicle and remote operations, while keeping you informed of vehicle status and statistics.

The app enables control of your vehicle and remote operations, while keeping you informed of vehicle status and statistics.

 Built-in features help you find the best deal on local parking and fuel, help you locate a local Lincoln hub, or a point of interest from popular places or an upcoming appointment.

Built-in features help you find the best deal on local parking and fuel, help you locate a local Lincoln hub, or a point of interest from popular places or an upcoming appointment.

Lincoln Way Web Home.jpg
Lincoln Way Web Home 2.jpg
Lincoln Way Web App.jpg
Development of Brand Standards

Development of Brand Standards

As part of our launch of The Lincoln Way, we developed a comprehensive brand and a set of brand standards for the service, including a language guide, color palette, typography standards, and icon & symbol library.

 The typeface Miller, drawn for print applications in 1996, was ill-suited for screen presentation. I worked to standardize a new version of the Miller Typeface with modernized letterforms, and optimized for screen display.

The typeface Miller, drawn for print applications in 1996, was ill-suited for screen presentation. I worked to standardize a new version of the Miller Typeface with modernized letterforms, and optimized for screen display.

Style Guide Colors.jpg
Style Guide Icons.jpg
Style Guide Typography.jpg