In order to achieve a sustainable manufacturing process, Levis launched a line of jeans which uses 96% less water to manufacture. The line is aptly named Levis Water<Less.
Corresponding with World Water Day, Water.org and Levi’s launched a "Go Water<Less" campaign encouraging people to adopt a Water<Less lifestyle and experience what life is like for the nearly one billion people worldwide without clean drinking water.
By visiting the Levi’s Water<Less campaign site, globally conscious consumers could learn more about the global demand for clean water and the small actions they can take each day to use less and give more.
The campaign was centered around a series of educational challenges. The challenges helped people understand what it’s like to live with a constrained water supply.
For each challenge completed, users would win one Water.org WaterCredit, which Levis and Water.org would use to provide clean water for one person for life.
In our effort to educate the public about the causes of water deficiency, we partnered with GOOD and leveraged their vast network of contributors and content creators to make engaging and sharable content. From short films to info graphics, we gave users plenty of ways to learn, share and participate.
The campaign reinforced Levis commitment to reduced water waste through sustainable practices, and helped Levis raise awareness about their Water<Less line.
The Levis and Water.org partnership was a huge success, ultimately providing 200 million liters of clean water - enough clean water to sustain 20,000 people for life. That feels good.