Levis Global Platform
I was the Creative Director of a multi-agency pitch with a large, talented team around the globe. The work we won included a global retail platform and Spring Campaign. The first phase of that project went live, but the plans we proposed for the brand's future were even more exciting.
The crux of our transformative win was the proposal of "Levi's ID". A fully-integrated, cloud-based profile which stores and manages all customer information into one's unique Levi's ID.
Building MY Levis ID
We use Microsoft Kinect's depth-mapping technology to gather accurate body and shape measurements. This information is the foundation of My Levis ID. These measurements allow Levis to give accurate garment sizing without the need to physically try on the clothing. This solved one of Levis biggest challenges - low customer confidence in online apparel shopping industry wide.
Use of Kinect-based systems allows for easy deployment in retail locations, as well as in the home via a downloadable app on Xbox consoles.
SHOP FROM ANYWhere
With a known fit size built in, people could shop anywhere with confidence, even straight from ads and outdoor placements.
In stores, extensive use of SKU- and size-specific QR codes on individual garments allowed people to quickly build a style board of clothes they like, or fits they were into to make shopping easier later on. On more technical wear such as Nike X or Commuter lines, the QR code also presented a video about the features of the garment.
Ecomm Global Platform
A key part of the site was showing fabric and fashion in motion. It was important to show how fabric moved, how denim stretched, and how dresses flowed. We put a number of motion elements into the site from the homepage to the individual product pages.