Creative Director
 The Masters is an event like no other, and so required a viewing experience unlike any other. Working with Augusta National, we created a mobile and web experience that rivaled the in-person experience of being at The Masters.

The Masters

 The Masters is an event like no other, and so required a viewing experience unlike any other. Working with Augusta National, we created a mobile and web experience that rivaled the in-person experience of being at The Masters.

The Masters is an event like no other, and so required a viewing experience unlike any other. Working with Augusta National, we created a mobile and web experience that rivaled the in-person experience of being at The Masters.

2015 The Masters iPhone App

The Masters app is one of the most downloaded sports apps on the app store, and continues to be the benchmark experience for live sporting events.

 Imaginary Forces teamed with the Watson group at IBM as part of a core innovation team. We advanced Augusta National’s history of being first to market with innovative audience tools, and evolving how sporting events are enjoyed in the modern era.

Imaginary Forces teamed with the Watson group at IBM as part of a core innovation team. We advanced Augusta National’s history of being first to market with innovative audience tools, and evolving how sporting events are enjoyed in the modern era.

 As part of our innovation push, we rolled out the first-ever real time shot tracker tournament-wide with a 10 second latency. The entirety of ANGC was recreated in immaculate detail as an 8K 3D render.

As part of our innovation push, we rolled out the first-ever real time shot tracker tournament-wide with a 10 second latency. The entirety of ANGC was recreated in immaculate detail as an 8K 3D render.

 Your viewing experience revolves around your favorite players, much the same way you'd follow their group around the grounds of Augusta National on tournament weekend. Along the way you can view their scorecard, shot stats, and highlight videos from earlier in the tourney.

Your viewing experience revolves around your favorite players, much the same way you'd follow their group around the grounds of Augusta National on tournament weekend. Along the way you can view their scorecard, shot stats, and highlight videos from earlier in the tourney.

02.jpg
08.jpg
 The experience is constantly updated as photos, videos, stats, articles and insights roll in from around the tournament. Imaginary Forces helped Augusta National create a miltimillion dollar media and press center which enables this dynamic, immersive experience.

The experience is constantly updated as photos, videos, stats, articles and insights roll in from around the tournament. Imaginary Forces helped Augusta National create a miltimillion dollar media and press center which enables this dynamic, immersive experience.

04.jpg
05.jpg